Direct Marketing is a method of delivering promotional messages directly to the target customers on an individual basis, it is mainly about maintaining customer relationship. It enables to communicate directly with well defined target customers, rather than communicating to everyone in the mass market. It is used as an effective tool at initiating and developing relationship with new customers.
Direct marketing is a marketing tool which comprises variety of tools like direct mail, giving response to an advertisement, e-mail marketing, tele marketing etc.Direct marketing provides a unique range of benefits because it enables you to engage directly to the potential customers- whether they are prospects, leads, end users or existing customers. Its basically building customer loyalty and collect information for futurecampaigns.
It is widely accepted technique to deliver our message to the potential customers in an economical way. Direct marketing provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you've contacted. Once you've run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaigns
some of the tactics followed in Direct Marketing are:
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